Parker Custom Colouring Book Illustration
Black-and-white line illustration designed as a colouring page for Parker’s long-term care community engagement.
Pellvetica created a custom colouring book illustration for Parker’s corporate rebrand in collaboration with Ideon Agency, a boutique brand consulting agency based in New York City. Designed to support engagement and storytelling within the long-term care community, the artwork blends structured line work with expressive organic forms, offering an inviting, interactive visual experience for residents, families, and staff.Recently, Parker long-term care center went through a full corporate rebrand with Ideon Agency, a boutique brand consulting agency based in New York City. Steve and Sandy Pell were hired to illustrate a graphic garden illustration that would be used as a large-scale colouring book mural during their public brand relaunch party.
Since 1907, Parker has led the way in aging services - challenging, changing, and expanding the idea of what it means to grow older in America. They are a pioneer in their field and among the first to embrace person-directed care, small home models, and changing the conversation around aging in America.
Custom colouring page illustration created by Pellvetica for Parker’s corporate rebrand with Ideon Agency, featuring structured line work and expressive organic forms.
Close-up of Parker coloring page illustration showing intricate patterns designed for interactive use.
Illustration by Pellvetica created for Ideon Agency’s branding work with Parker, blending organic and geometric elements.
