Hootsuite Surfboard Feather Painted Mural

Hand-painted surfboard eagle feather mural by Pellvetica for Hootsuite, featuring expressive line work and organic forms in a tech office workspace.

Pellvetica created a hand-painted surfboard eagle feather mural for Hootsuite, blending expressive organic forms with structured line work to symbolize strength, clarity, and focused energy within the workspace. Designed as a visual anchor for the room, the artwork brings movement, colour, and narrative character to the tech company’s interior environment, expanding on Pellvetica’s ongoing creative partnership with Hootsuite.

Following completion of our first Hootsuite boardroom mural, we pitched for a second room. The space up for grabs was primarily used for Hootsuite’s job interviews process and we were hungry to keep up our inspired momentum.

As part of our creative process, we explored nearly 100 comps, sketching out our favourites. In this case, we focused our design on:

Incorporating Tofino, our favourite west-coast town. Tofino is known as the surfboard capital of Canada, and the culture was chill – just like at Hootsuite.

Somehow relating back to the Hootsuite brand mascot, Owly, an owl – while not replicating their previous mural, Owl Eyes.

We presented our favourite mural concept to Hootsuite’s CEO, and were enthusiastically given the go-ahead.

Painted mural featuring an abstracted eagle feather motif inside the Hootsuite workspace.

Close-up in progress photo of painted eagle feather details showing structured-meets-organic patterns within the mural installation.

Interior mural designed by Pellvetica to bring movement, colour, and visual storytelling to Hootsuite’s office environment.