Collective Arts Brewing Custom Can Illustration
Artist-designed can illustration created for the Collective Arts rotating artist series.
Custom can illustration by Pellvetica for Collective Arts featuring expressive line work and bold organic forms.
Pellvetica created a custom can illustration for Collective Arts, blending expressive organic forms with structured line patterns to deliver bold, shelf-ready artwork for the brand’s rotating artist series. Designed to elevate the product experience and spark visual engagement, the illustration brings character, movement, and story-driven energy to the packaging—offering a distinctive, art-forward moment for customers and a creative asset for the brand’s marketing team.A few months ago, we submitted our Grizzly Bear illustration to Collective Arts Brewing, a craft brewery in Hamilton, Ontario. The brewery was founded by Matt Johnston and Bob Russell. It is a grassroots craft brewery whose mandate is to combine "the craft of brewing with the inspired talents of emerging and seasoned artists, musicians, photographers & filmmakers".
On January 12th, our can released to the public and we had an opportunity to head down to the brewery in person. Check out all the submissions from Collective Arts Series 11.
We added our art onto one of the Collective Arts cans to give their judging team a better idea of the way the can would look once our Grizzly Bear illustration was incorporated.
Applied illustration concept by Pellvetica bringing movement and visual storytelling to branded packaging.
Close-up of product packaging for Collective Arts Brewing. Artwork by Pellvetica, showing structured-meets-organic illustration on a beverage can.
